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The FIFA World Cup Frenzy is building up and companies all over are cashing in on the hype. Samsung in conjunction with T-Mobile has just recently unveiled a football themed mobile phone targeted at all the football fanatics who support England.This new phone has been named E370: Three Lions Special Edition and comes preloaded with enough football stuff to last a lifetime! It includes England-themed wallpaper images, animations and video clips. You can also reminisce about the good old days and watch footage of Geoff Hurst's winning goal in 1966 or Beckham's legendary free kick against Greece in 2001 and even Lampard's qualification. Goal against Poland in 2005. Cool effort by Samsung but they better come up with other country related phone too or only God help them from the wrath of non brits! This special edition phone is available on both pay as you go and pay monthly contracts. You can also download more clips but you have to pay a small fee.